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Break Down the Doors of Big Retail

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Jockey #1: You’ve seen this revolutionary beauty product on Shark Tank, and Rachel Ray says “it’s so cool! I love it! I want it!” Now it’s positioned for major retail distribution into hundreds of thousands of mass market channels where consumers shop every day, starting with Walgreens, Rite-Aid, & CVS. Learn more...

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Monday
Feb202012

How To Calculate your Potential Market

Is your MILLION DOLLAR IDEA worth a million dollars? Use this standard formula to calculate your potential market.

Conventional wisdom in calculating Market Share now usually involves portraying the total market for a product and service in terms of demographics and total potential revenues, and letting the investor draw their own conclusions about the percentage for penetration. (An excerpt from MOMMY MILLIONAIRE)
  1. Research any available statistics and demographics.
  2. Project possible volume in total units.
  3. Convert numbers of units into sales revenues by factoring retail price.

An Excerpt from MOMMY MILLIONAIRE © Kim Lavine. All Rights Reserved. No images or text contained on this website may be reproduced without express written permission.