Wednesday
May232012
The Cost of Money
Wednesday, May 23, 2012 at 9:00AM I remember the first time I heard this expression, thinking how funny it sounded. It can cost more money to borrow money than it’s worth? You bet it can!
Wednesday, May 23, 2012 at 9:00AM Tuesday
May222012
Need Capital? Here's Your Options
Tuesday, May 22, 2012 at 9:00AM When you're starting or growing your business, you have several options for finding the capital you need. Here's a short list of capital sources...
Monday
May212012
Nobody ever got rich spending money
Monday, May 21, 2012 at 8:40AM Overcapitalization up-front is one of the top reasons small business fail. Here's how to avoid being one of them.
Thursday
May172012
Sell to Their Heart--Not Their Head
Thursday, May 17, 2012 at 8:06AM Rule #1 of good marketing collateral? Don’t say something when you can make them feel something. The surest way to a consumer’s wallet is through their heart, not their head.
Tuesday
May152012
What is ad copy or marketing collateral?
Tuesday, May 15, 2012 at 9:13AM Ad copy or marketing collateral refers to any material you use to market your product or service with one purpose and one purpose alone: to drive revenues to your bottom line. Here's how...